Company branding and promotion is essential in today’s marketplace and ATMs have viable space for merchants to advertise their services and sales. According to General Mills Convenience and Foodservice, 38% of convenience store consumers enter a store for the restroom or ATM, making ATM advertising an extremely visible and typically untapped opportunity. Take advantage and place your company and services in front of customers daily with these four strategies:
1. On-Screen Ads: When the machine is not in use, the screen can be used to advertise the current in-store specials or events through a slide show to garner additional business.
2. Video Toppers: Draw customers to your ATM with a commercial playing on your topper, a television like box that can be placed on top of your machine. Video toppers can also play a slide show of the current promotions, similar to the display screen, to catch the eye of store customers.
3. Wraps: Cover your ATM with your company’s logo, slogan and accolades. In addition to increasing visibility and driving traffic to your machine, the graphic displays will further company branding and marketing.
4. Receipts: The back of your ATM receipts is the ideal location for coupons to encourage additional purchases or future patronage. Furthermore, most people keep their ATM receipts, making this a lasting advertisement.